Drive business growth and lead with data-driven insights
University of Gloucestershire’s 100% online MBA in Data Analytics equips you with the expertise to strategically analyse and apply data to inform business decisions, helping organisations boost revenue, optimise operations, and uncover opportunities to enhance performance.
Across three specialised modules, you will learn to transform structured, semi-structured, and unstructured Big Data into actionable insights for operational and strategic decision-making. You’ll also gain the skills to present data and analysis to executive decision-makers and use data to guide business decisions and shape organisational strategy.
Developed so you can adapt your studies around your professional and personal commitments, this MBA prepares you for leadership roles in various industries—from multinational corporations to dynamic start-ups and entrepreneurial ventures.
Course overview
Combine strategic leadership with advanced analytical skills to drive data-led business success. Our MBA in Data Analytics course is ideal for those seeking to influence organisational decisions using meaningful insights.
You’ll explore statistical modelling, business intelligence, and visualisation tools through modules like Applied Data Analytics for Decision Making and Business Intelligence and Visualisation Tools. In Data Mining and Management Strategies, you’ll learn how to analyse structured and unstructured data to uncover patterns and inform business strategy. You’ll graduate ready to lead in the data-driven economy.
Skills and knowledge
Graduates of this course will be able to:
Lead and motivate diverse teams using leadership theory and practices
Use data-driven insights to shape strategic business decisions
Apply quantitative analysis to reduce risk and improve efficiency
Present actionable data insights to executive stakeholders
Transform complex data into strategic business intelligence
Innovate with technology to drive value and global operational efficiency
Entry requirements
To study Gloucestershire’s 100% online MBA Data Analytics, you will need to have completed:
A 2:2 undergraduate honours degree (or international equivalent)
OR
A minimum of three years of relevant work experience (CV required, including one reference).
English language requirements
If English is not your first language, or if your most recent education or work experience was not conducted in English, you must demonstrate proficiency through an approved English language test. This includes IELTS (minimum overall score of 6.0, with no individual component below 5.5) or an equivalent qualification.
Modules
Data Mining & Management Strategies
Develop a strong grasp of data mining techniques and how to apply them within strategic management to drive better business decisions. You’ll explore key concepts in data wrangling, blending, and the use of machine learning to analyse both structured and unstructured data. You’ll also investigate platforms for handling NoSQL and text data and learn to choose the most suitable tools for various scenarios. Practical skills include statistical modelling, segmentation, clustering, and exploratory data analysis in Excel to present data-driven insights effectively.
Applied Data Analytics for Decision Making
Learn how to make informed business decisions through data analysis and statistical experimentation. You’ll begin by refreshing foundational statistics before progressing to the design and execution of experiments using methods like regression and optimisation. These techniques will help you interpret complex datasets, refine decision-making processes, and enhance organisational performance. By applying data-driven strategies, you’ll add tangible value to your business unit and sharpen your ability to solve real-world problems with analytical rigour.
Business Intelligence and Visualisation Tools
Discover how to turn organisational data into valuable insights using business intelligence tools and visualisation techniques. You’ll explore BI concepts such as data organisation, reporting, OLAP, and dashboard creation. This module focuses on using data to support strategic decision-making and presenting findings through clear, visual formats.
Leadership and Organisation behaviour
Explore what it means to be an effective leader and learn how to navigate change and lead ethically within multicultural and diverse settings. You’ll focus on emotional intelligence, reflective leadership, and responsible decision-making. Drawing links between classical leadership theories and modern-day challenges, you’ll build a toolkit to lead with integrity and purpose in complex organisational environments.
Economics for Managers
Explore key economic concepts, models, and analytical tools to support sound managerial decision-making. You’ll study supply and demand dynamics, market structures—from perfect competition to monopoly—and the theory of the firm at a micro level. At the macro level, you’ll examine fiscal and monetary policy, along with broader topics such as international trade, financial markets, economic growth, and externalities. By applying economic reasoning, you’ll learn to evaluate trade-offs and make choices that align with organisational objectives.
Finance for Managers
Develop the essential financial knowledge to support day-to-day operations and long-term strategic planning. You’ll explore the time value of money, investment options, capital expenditure decisions, and financial structuring. With a focus on cash flow management and asset allocation, you’ll gain the skills to guide your organisation’s financial sustainability and growth.
Strategic Decision Making for Managers
Develop your capacity to make informed strategic decisions by examining how organisations build capabilities to compete effectively. You’ll study decision-making frameworks drawn from global business practices and apply them across a range of firm sizes and industries. You’ll strengthen your ability to align strategy with the external environment while fulfilling long-term objectives.
Business Strategy
You’ll gain a clear understanding of strategic thinking and how it supports long-term organisational success. This module introduces key theories, models, and analytical tools that help general managers make sound, value-adding decisions. Whether in the public, private, or non-profit sectors, you’ll learn to assess competitive positioning, build strategic capabilities, and lead your organisation with a forward-thinking mindset.
Operations Management
Explore the core elements of operations management and their critical role in business success. You’ll analyse areas such as process and capacity planning, quality management, materials and facilities planning, and operations strategy. Whether you work in consulting, start-ups, or corporate leadership, you’ll build the skills to optimise resources and drive operational efficiency.
Applied Research for Business and Management (30 credits)
Develop and apply your knowledge of research methods to tackle a real-world business issue. You’ll define a research problem, design your study, gather and analyse data, and deliver practical recommendations. Whether you pursue a thesis or project, you’ll demonstrate your ability to conduct independent, applied research that adds value to your field.
Research Methods for Business and Management
Develop a solid foundation in both academic and consultancy-based business research. This module guides you in identifying research problems, conducting literature reviews, and designing effective methodologies. You’ll learn about philosophical underpinnings, research ethics, and practical methods for gathering and analysing data. By the end, you’ll be ready to produce a rigorous, well-designed research proposal.
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