Master digital marketing strategies and drive business growth
University of Gloucestershire’s 100% online MBA Digital Marketing equips you with the skills and knowledge to effectively use digital platforms to promote products or services and grow an organisation’s customer base. Through three specialised modules, you’ll explore digital marketing strategies, search engine marketing (SEO), content development, and the commercial and social context of digital marketing. You’ll also learn how to build strong customer relationships through social media and apply the key elements of successful digital strategies.
Designed to fit around your professional and personal commitments, this MBA Digital Marketing equips you with the strategic mindset and digital expertise to lead in a fast-paced, data-driven marketing landscape. You’ll develop the skills to craft impactful campaigns, harness emerging technologies, and drive customer engagement in an ever-evolving global marketplace.
Course overview
Tailored for the digital-first world, this MBA pathway blends strategic leadership training with the analytical and creative skills needed to thrive in online marketing. You’ll explore how to build impactful campaigns and evaluate their performance using industry tools and data.
Modules like Digital Marketing Strategy and Social Media Marketing focus on building brand presence and audience engagement, while Digital Marketing Analytics equips you with data-driven decision-making skills. Whether launching new products or refining digital strategies, you’ll develop a well-rounded digital marketing toolkit.
Skills and knowledge
Graduates of this course will be able to:
Lead and motivate diverse teams using leadership theory and practices
Apply digital marketing strategies, including search engine marketing
Leverage technology to enhance business value and operational efficiency
Develop compelling content for digital marketing campaigns
Analyse the commercial and social contexts behind digital marketing
Build customer relationships through social media and effective digital strategies
Entry requirements
To study Gloucestershire’s 100% online MBA Digital Marketing, you will need to have completed:
A 2:2 undergraduate honours degree (or international equivalent)
OR
A minimum of three years of relevant work experience (CV required, including one reference).
English language requirements
If English is not your first language, or if your most recent education or work experience was not conducted in English, you must demonstrate proficiency through an approved English language test. This includes IELTS (minimum overall score of 6.0, with no individual component below 5.5) or an equivalent qualification.
Modules
Digital Marketing Strategy
Gain a comprehensive understanding of how to assess and enhance a company’s digital presence through strategic planning. This module teaches you to select the right digital channels—such as websites, email, and social media—to align with business goals. You’ll practise crafting campaign proposals, structuring digital teams, and using key performance metrics to evaluate outcomes. By applying analytics and strategy together, you’ll be able to monitor, adapt, and optimise digital efforts for maximum return on investment.
Digital Marketing Analytics
Explore the core principles and best practices of digital marketing analytics. You’ll learn how to collect, interpret, and present data to shape consumer behaviour and guide digital marketing strategies. With a focus on websites, mobile apps, social media, and email marketing, you’ll develop a solid understanding of how analytics drive decisions across digital channels. By the end, you’ll be equipped to use data to inform planning, improve performance, and maximise marketing impact.
Social Media Marketing
Become equipped with the knowledge and skills to plan and execute effective social media marketing campaigns. You’ll explore what makes content resonate and go viral, while learning how SMM supports broader organisational goals. You’ll also design a tailored social media marketing plan, evaluate current industry tools, and explore real-world applications. By the end, you’ll understand how to create engaging campaigns—and gain insight into potential career paths within the dynamic field of social media marketing.
Leadership and Organisation behaviour
Explore what it means to be an effective leader and learn how to navigate change and lead ethically within multicultural and diverse settings. You’ll focus on emotional intelligence, reflective leadership, and responsible decision-making. Drawing links between classical leadership theories and modern-day challenges, you’ll build a toolkit to lead with integrity and purpose in complex organisational environments.
Economics for Managers
Explore key economic concepts, models, and analytical tools to support sound managerial decision-making. You’ll study supply and demand dynamics, market structures—from perfect competition to monopoly—and the theory of the firm at a micro level. At the macro level, you’ll examine fiscal and monetary policy, along with broader topics such as international trade, financial markets, economic growth, and externalities. By applying economic reasoning, you’ll learn to evaluate trade-offs and make choices that align with organisational objectives.
Finance for Managers
Develop the essential financial knowledge to support day-to-day operations and long-term strategic planning. You’ll explore the time value of money, investment options, capital expenditure decisions, and financial structuring. With a focus on cash flow management and asset allocation, you’ll gain the skills to guide your organisation’s financial sustainability and growth.
Strategic Decision Making for Managers
Develop your capacity to make informed strategic decisions by examining how organisations build capabilities to compete effectively. You’ll study decision-making frameworks drawn from global business practices and apply them across a range of firm sizes and industries. You’ll strengthen your ability to align strategy with the external environment while fulfilling long-term objectives.
Business Strategy
You’ll gain a clear understanding of strategic thinking and how it supports long-term organisational success. This module introduces key theories, models, and analytical tools that help general managers make sound, value-adding decisions. Whether in the public, private, or non-profit sectors, you’ll learn to assess competitive positioning, build strategic capabilities, and lead your organisation with a forward-thinking mindset.
Operations Management
Explore the core elements of operations management and their critical role in business success. You’ll analyse areas such as process and capacity planning, quality management, materials and facilities planning, and operations strategy. Whether you work in consulting, start-ups, or corporate leadership, you’ll build the skills to optimise resources and drive operational efficiency.
Research Methods for Business and Management
Develop a solid foundation in both academic and consultancy-based business research. This module guides you in identifying research problems, conducting literature reviews, and designing effective methodologies. You’ll learn about philosophical underpinnings, research ethics, and practical methods for gathering and analysing data. By the end, you’ll be ready to produce a rigorous, well-designed research proposal.
Applied Research for Business and Management (30 credits)
Develop and apply your knowledge of research methods to tackle a real-world business issue. You’ll define a research problem, design your study, gather and analyse data, and deliver practical recommendations. Whether you pursue a thesis or project, you’ll demonstrate your ability to conduct independent, applied research that adds value to your field.
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