Gain the strategic and creative expertise to lead in marketing
University of Gloucestershire’s 100% online MBA Marketing enhances your expertise in strategic marketing, brand management, and integrated communications. Through three specialised modules, you will learn to create effective marketing plans, use business intelligence and data analytics for strategic decision-making, and gain insights into diverse populations, promotion, account management, advertising, sales, and global marketing.
The course is designed to fit around your personal and professional commitments and prepares you for leadership roles across industries—from multinational corporations to innovative start-ups and entrepreneurial ventures. You’ll develop the strategic thinking, creative insight, and data-driven skills needed to lead impactful marketing campaigns and drive business growth in today’s fast-moving digital landscape.
Course overview
Sharpen your understanding of brand strategy, customer engagement, and data-driven marketing with this course. You'll gain a strategic view of marketing that integrates creativity with business insight.
In modules like Integrated Marketing Communication Strategy, you’ll learn how to coordinate campaigns across platforms. Through the Brand Management module, you’ll deepen your insight into customer loyalty and positioning, while Marketing Analytics ensures your decisions are backed by performance metrics. This course is ideal for future marketing leaders who want to drive results with confidence.
Skills and knowledge
Graduates of this course will be able to:
Create results-driven marketing and communication strategies
Use business intelligence and analytics for strategic decision-making
Understand theory and practice for working with diverse populations
Identify and apply tactics in promotion, sales, and global marketing
Leverage technology and business skills to boost value and efficiency
Entry requirements
To study Gloucestershire’s 100% online MBA Marketing, you will need to have completed:
A 2:2 undergraduate honours degree (or international equivalent)
OR
A minimum of three years of relevant work experience (CV required, including one reference).
English language requirements
If English is not your first language, or if your most recent education or work experience was not conducted in English, you must demonstrate proficiency through an approved English language test. This includes IELTS (minimum overall score of 6.0, with no individual component below 5.5) or an equivalent qualification.
Modules
Integrated Marketing Communication Strategy
Learn how to create and manage integrated marketing communication (IMC) strategies to support broader marketing goals. You’ll explore how advertising, promotions, and other tools work together to engage target audiences and deliver consistent messages. Through strategic planning, segmentation, and customer analysis, you’ll develop campaigns that align with time and budget constraints. You’ll also examine how to structure, execute, and evaluate IMC courses using communication theories, consumer insights, and measurable objectives.
Marketing Analytics
Develop the analytical skills needed to evaluate and enhance marketing performance. You’ll learn how to collect, interpret, and apply marketing data to support strategic decision-making. Topics include segmentation, targeting, and customer behaviour, as well as market analysis, campaign planning, and performance tracking. You’ll use tools and metrics to assess the effectiveness of marketing initiatives, helping you optimise campaigns and align them with organisational goals. By the end, you'll be confident using data to drive marketing success.
Brand Management
Gain a deep understanding of how brands function and how to manage them effectively in this module. You’ll explore both the tangible and intangible elements that shape consumer relationships with brands, and how to craft a strong brand identity. You’ll learn to communicate brand value, create unique value propositions, and establish clear market positioning. Additionally, you’ll apply brand metrics and strategic tools to track brand performance and support long-term brand equity.
Leadership and Organisation behaviour
Explore what it means to be an effective leader and learn how to navigate change and lead ethically within multicultural and diverse settings. You’ll focus on emotional intelligence, reflective leadership, and responsible decision-making. Drawing links between classical leadership theories and modern-day challenges, you’ll build a toolkit to lead with integrity and purpose in complex organisational environments.
Economics for Managers
Explore key economic concepts, models, and analytical tools to support sound managerial decision-making. You’ll study supply and demand dynamics, market structures—from perfect competition to monopoly—and the theory of the firm at a micro level. At the macro level, you’ll examine fiscal and monetary policy, along with broader topics such as international trade, financial markets, economic growth, and externalities. By applying economic reasoning, you’ll learn to evaluate trade-offs and make choices that align with organisational objectives.
Finance for Managers
Develop the essential financial knowledge to support day-to-day operations and long-term strategic planning. You’ll explore the time value of money, investment options, capital expenditure decisions, and financial structuring. With a focus on cash flow management and asset allocation, you’ll gain the skills to guide your organisation’s financial sustainability and growth.
Strategic Decision Making for Managers
Develop your capacity to make informed strategic decisions by examining how organisations build capabilities to compete effectively. You’ll study decision-making frameworks drawn from global business practices and apply them across a range of firm sizes and industries. You’ll strengthen your ability to align strategy with the external environment while fulfilling long-term objectives.
Business Strategy
You’ll gain a clear understanding of strategic thinking and how it supports long-term organisational success. This module introduces key theories, models, and analytical tools that help general managers make sound, value-adding decisions. Whether in the public, private, or non-profit sectors, you’ll learn to assess competitive positioning, build strategic capabilities, and lead your organisation with a forward-thinking mindset.
Operations Management
Explore the core elements of operations management and their critical role in business success. You’ll analyse areas such as process and capacity planning, quality management, materials and facilities planning, and operations strategy. Whether you work in consulting, start-ups, or corporate leadership, you’ll build the skills to optimise resources and drive operational efficiency.
Research Methods for Business and Management
Develop a solid foundation in both academic and consultancy-based business research. This module guides you in identifying research problems, conducting literature reviews, and designing effective methodologies. You’ll learn about philosophical underpinnings, research ethics, and practical methods for gathering and analysing data. By the end, you’ll be ready to produce a rigorous, well-designed research proposal.
Applied Research for Business and Management (30 credits)
Develop and apply your knowledge of research methods to tackle a real-world business issue. You’ll define a research problem, design your study, gather and analyse data, and deliver practical recommendations. Whether you pursue a thesis or project, you’ll demonstrate your ability to conduct independent, applied research that adds value to your field.
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